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Discreet luxury: The Audi S4
For years, Audi has suffered from an inferiority complex in the U.S. It didn’t feel it was getting any respect from potential buyers.Lately, it has be...
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Record sales for recession-proof luxury cars
Americans may be contemplating deflation and a third depression, while Europe is watching to see if Portugal, Italy, and Spain follow Greece to the br...
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Volkswagen's plan for world dominance begins with a $90,000 Audi
Luxury models don't cost too much more to build than their mass market counterparts, though they do sell at much higher prices. Volkswagen AG is showi...
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Innovative Audi: 2009 Q5 3.2 quattro Tiptronic
By Alex Taylor IIIAll but alone in the wreckage left by the automotive depression, the population of small crossover SUVs bearing upscale brands has b...
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Luxury makes a comeback
Jaguar, Oakley, and other brands are trying to put the 'lux' back in luxury, despite the recession.By Suzanne KapnerHere's what the financial crisis s...
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Luxury at any (low) price
Outlets are the bright spot going into an otherwise dim retail season.By Sheridan PrassoOn an overcast English morning, two women from middle England ...
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Selling luxury during a downturn
Italian handbag-maker Antichi Pellettieri is making a play for U.S. consumers, but can it succeed at a time like this?By Sarah KabourekEntering a new ...
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低調的奢華：奧迪S4
多年來，奧迪在美國一直有一種自卑情結，感覺并沒有獲得潛在消費者的認可。最近，奧迪開始著手解決其品牌形象的問題，推出了智能新產品，采用更加靈活的營銷方式，并為顧客提供更為優越的駕乘體驗。但奧迪還是沒能躋身奔馳、寶馬及雷克薩斯等一線品牌。奧迪需要一個更富個性的品牌形象和更吸引眼球的設計。毫無疑問，奧迪正...
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Adorable Audi: 2009 TTS Roadster
By Alex Taylor IIIFor a mid-summer run on the Berkshire back roads to a Saturday evening performance by the Boston Symphony at Tanglewood, it would be...
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Dollars for diesels: 2011 Audi A3 TDI
A gas station is nobody’s idea of a nice place to visit, which is one of the reasons why German cars, with their commodious gas tanks, are so appealin...
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